The Psychology of Color

Close your eyes. Picture a room full of oranges.

Visualize yourself surrounded by the lush, green Amazon Rainforest, breathing in the smell of flowers and rain.

Imagine you’re relaxing in an indoor pool where everything is a cool blue.

Now picture yourself laughing and eating hors-d’oeuvres at a fancy, black-tie event, but it’s actually a yellow-tie event. It’s still sophisticated, classy, and formal, but the room is overflowing with yellow linens, yellow desserts, and business executives and celebrities clad in yellow. Does it feel weird?

That’s because color has a powerful psychological effect. A black-tie event is called that for a reason; take out the black, and it suddenly feels strange and unfamiliar. It’s important to choose the perfect color for every event. Take a look at how each color can greatly impact your event’s success and atmosphere!

Blue: Blue is soothing and tranquil. Lighter blues inspire calm and relaxation, whereas deeper blues bring depth and intensity. Consider using blue for a business conference, team training, government, or medical event.

Green: Green represents the beauty of the Earth. It is fresh, revitalizing, and inviting. Green is an excellent choice for an event that encourages growth and open conversation, such as a birthday party, a fundraiser for a wildlife nonprofit, or an eco-tourism event.

Yellow: This color is often associated with brightness, cheer, and positivity! Since yellow can be a bit harsh on the eyes, consider using it as an accent with an opposite color like purple or with muted, earthy tones. Yellow is an excellent option for a child’s birthday or a launch party for new technology.

Red: If you’re hosting an event where you’re hoping to encourage passion, strong emotions, or even someone’s appetite, red is a great choice! It also conveys drama and urgency. Choose red for entertainment, food, fashion, and real estate events.

Purple: Hosting an event that calls for people to get crafty and creative? Purple could be a great choice, as its balance between blue and red stimulates the brain and relieves tension and stress. Use purple for events focused on yoga or aromatherapy. Because it’s viewed as a symbol of luxury and royalty, guests will feel special and regal.

Orange: An event that’s warm and whimsical pairs nicely with orange! It’s often used as an attention-grabber and stimulates mental activity. When used as the dominant color in a color scheme, it may feel overwhelming, so consider including it as an accent color and pairing it with an opposite color, such as blue, or with warm browns and reds to help guests feel welcome and at home. Use for an event focused on sports or education.

The Orlando event planning experts at Fun Planners can help you choose the perfect color for your next event, stretch your budget, plan delicious catering, and more! Contact us today to find out how we can help you plan your dream event.