Putting on a great Florida corporate event, such as a conference with engaging workshops, compelling speakers, and fun networking events, isn’t enough to ensure that your attendance continues to increase year over year. There is a short attention span for people within the business world when it comes to conferences. You need to ensure that your conference stays on the top of their mind throughout the year so you can achieve killer attendance numbers the next year. When you’re approaching the last-minute changes and coordination for the event, the last thing you want to think about is if your attendee count is high enough. Let’s explore some ways that you can engage people throughout the year and make sure that you’re meeting your attendee goal.
Make Sure You Customize Your Communications to Lock in Return Attendees
You need to ensure that you’re not marketing with the same message to people who have already attended your event and people who have never attended your event. Reach out to your returning audience with marketing communications that hit the follow points:
- Nostalgia: Make them remember how much they got out of the previous year’s conference.
- Networking: Highlight the potential to connect with other returning attendees and new attendees.
- Innovation: Point out the new features and events that will take place at the conference this year that differ from last year.
- Schedule: Talking about upcoming speakers and other opportunities at the conference will get people excited about it before hand.
- Sign-up reminders: Don’t forget a strong call-to-action to ensure you get people to actually register for the conference!
Establish a Digital Community to Ensure Year-Round Communication
Facebook groups, LinkedIn groups, Twitter lists, and Reddit threads are just some of the ways you can establish a digital community to activate and encourage year-round communication and engagement. One of the top reasons why people choose to return to conferences year after year is because they have forged valuable relationships.
Engage on Social Media
Make sure you’re utilizing the right social media platforms where past and future attendees will be hanging out and looking for this kind of information. Engage with those users with updates, comments, likes, and industry-relevant information in order to keep your conference top of mind!
If you’re planning a conference and you need help setting up with rentals or management, call Fun Planners at 407-880-3521. We work with event planning professionals on all of our events, including Florida corporate events, and we are here to serve you!
